Part of the "Scarlet" series of TVs from LG.

Intelligent Sensor
Unlike other sensors which can only sense brightness of ambient light, LG’s “Intelligent Sensor” uses 4,096 sensing steps to evaluate its surroundings. Using a sophisticated algorithm, the LG processes picture quality elements including brightness, contrast, color, sharpness and white balance. The result is a picture optimized for it’s surroundings, more pleasing to watch and which can also save up to 50% in power consumption.

24p Real Cinema
Hi-def movies run at exactly 24 frames per second speed that they were originally filmed in, making your home-cinema experience one step closer to a “Real Cinema” experience.